Every Other Orthodontic Marketing Agency Is in Atlanta, Dallas, or Cherry Hill. We’re in Irvine.

Yes — in the orthodontic specialty specifically. We searched extensively before launching this service line, and every orthodontic-specialty marketing agency we found is based out of state — Kaleidoscope, Sagapixel in Cherry Hill, Practice Maximization, Ortho Marketing, RUNNER in Dallas, Nexunom, Houmanity. There are general dental marketing agencies that operate in OC (Search Business Group, Firm Media, Dental Marketing Leaders), but they treat orthodontists as one segment among general dentistry. We are filling the orthodontic-specialty gap from inside Orange County.

Highly competitive. Irvine alone has more than two dozen orthodontic practices — Updike, Shining Smiles, Salt & Light, Mint, Tai, Hong, Passamano, Simply Orthodontics, and many more. National DSO orthodontic groups and Smile Direct Club pour budget into OC ZIP codes. Single-location practices in Newport Beach and Irvine bid against multi-location competitors. Google Ads CPC for “orthodontist Irvine” and “Invisalign Newport Beach” regularly runs $8–$15. Without a dedicated OC-specific strategy, independent orthodontic practices are invisible to the families searching for them.

We are transparent about this: SL does not yet have an orthodontic client whose results we can publicly share. That is why this page uses a side-by-side comparison of traditional orthodontic marketing vs. performance marketing built on published industry benchmarks — not fabricated numbers.

What we can show you on a strategy call: (1) the organic rankings SL has built for its own businesses in competitive verticals (proof that we understand how Google works), (2) the exact Google Ads process we would run for your orthodontic practice, and (3) realistic cost and timeline ranges based on your specific goals. When we have a real OC orthodontic case study, this page will be the first place it appears.

We handle Google Ads orthodontic compliance correctly: no exaggerated treatment timeline claims (“straight teeth in 6 weeks!”), no before/after imagery that violates Google healthcare policy, no off-brand use of trademarked Invisalign® naming, and landing pages structured to avoid Google health content review delays. The American Association of Orthodontists (AAO) has clear advertising guidelines and Google’s healthcare ad policy is strict — we write copy that complies from day one. We are not your AAO ethics counsel, but we will not put your ad account at risk with reckless copy.

We target Orange County as the primary market and extend Google Ads campaigns to surrounding affluent cities including Newport Beach, Corona del Mar, Laguna Beach, Yorba Linda, Coto de Caza, Anaheim Hills, Irvine, Aliso Viejo, Mission Viejo, Costa Mesa, Tustin, and Huntington Beach.

Orthodontics is a moderate-to-high CPC category in Google Ads — “Invisalign [city]” and “orthodontist [city]” terms in OC commonly run $8–$15 per click, and competitive ZIP codes can run higher. A $2,000 monthly ad budget produces around 130–200 clicks, which is workable but slow to learn from. Our $3,000 included ad budget produces around 200–375 clicks per month — enough volume to identify which keywords convert, which ZIP codes perform, which treatment lines (Invisalign vs braces vs Phase 1) drive the most consults, and which ad copy works — within the first 60–90 days. Higher ad budgets translate to faster optimization and more booked free consultations.

Google Ads management for orthodontic practices in Orange County is $4,000 per month with $3,000 in Google Ads budget included — month-to-month, no lock-in contract. Total monthly investment is $4,000 (the $3,000 ad budget is paid to Google through our managed account). Growth Track SEO for orthodontic practices is $4,000 per month plus a $1,500 onboarding fee, with a 3-month minimum.